What Kick-Ass Teaches Small Businesses About Targeting the Right Market
USA Today posted an article on the movie box office. Not usual. In it, the article mentions the anticipation built for the movie Kick-Ass, even with comparison to another comic book turned movie 300....
View ArticleCrain article on digital sites geared for women shows segmentation is...
Crain’s New York had a great recent article on online media properties and the increase competition among online women communities. The article focused on the relaunch or iVillage — NBC is attempting...
View ArticleDetermine your most valuable customers: Customer Lifetime Value, inferred...
Avinash Kaushik has always been a great evangelist for the Google Analytics solution, with useful tips at the Occam’s Razor blog, along with having written two books on the business of web analytics...
View ArticleTaste of Technology Small Business series kicks off its sessions with cloud...
This week in New York I had the pleasure of sitting in one of several Taste of Technology sessions. Held at the Samsung Experience retail store in the Time Warner building and hosted by Small Biz...
View ArticleHow to expand your analytics knowledge: Three books that show managers how
Need a little more information on using analytics within your organization? There are three great books that I have had the pleasure of reviewing at Small Business Trends, an award winning small...
View ArticleFacebook Insights now includes Facebook social plug ins for analytics
Big news from Facebook, analytics fans — Insights is now improved with more Facebook-ishness. Ok, ok, no such noun, adjective, or verb. But it is improved. With anticipation of expanded usage, Facebook...
View ArticleWatch out for a Profit! How Google Alerts and Google Analytics alerts improve...
The movie Saving Private Ryan is one of those movies that grips you to the point where you have to study the details. It’s been years since its acclaimed release in theaters, yet movie goers...
View ArticleEven in 2006, measurement is essential for the next level (updated post)
This link to a Business Week article in October 2006(Wow, that feels like a long time ago, doesn’t it?) states how small business advertising has changed to require more “analytics” in determining the...
View ArticleHow Web Analytics Helps Small Businesses – Where to Start with Measurement
Many small businesses think of web analytics as search engine optimization, but that perspective is a partial view. Analytics encourages the organization of a digital presence for a business or an...
View ArticleRetail / eCommerce Paid Search tips: Product Analytics ideas from Adlucent –...
For retail or e-commerce paid search, look at the full picture. That’s the concept Meghan Danielson of Adlucent presented in one of the mini-sessions at the 2012 Search Engine Strategies New York expo....
View ArticleThe Microsoft Store unleashed…is it a wise move?
While in California during a surprise visit to a friend, I got a surprise of my own. Spotted at The Shops at Mission Viejo, a mall in the Los Angeles suburb of Mission Viejo, is one of the first two...
View ArticleLoopt introduces location based ads — Wall Street Journal article
Loopt introduces location based ads — WSJ http://ow.ly/15uVd // This creates more options for local businesses to drive customers, in addition to other tools, such as Happn.in ads (where businesses...
View ArticleFree webinar: Using Facebook for Chambers and Small Business Groups — Small...
This is a retweet of an article from Small Business Trends, a Zimana client and a wonderful business information blog. If you are a chamber of commerce or operating a small group, like a BNI, and you...
View ArticleWhy Google’s Aardvark acquisition makes a lot of business sense…and sense for...
Participating in Questions and Answers with Linked In and Aardvark The business of seeking answers online has become serious business with Google’s recent sneak-purchase of Aardvark, the online Q &...
View ArticleIncrease your patience, retailers! Online Shopping is becoming Online Browsing
Which would you believe is true when a customer comes to your website – the customer sees what they want, then go ahead to purchase? Or that the customer visits several times? If you said the latter,...
View ArticleNew Book Review at Small Business Trends: Analytics at Work
[tweetmeme source=zimanablog] I have been writing a book reviews for Small Business Trends, a popular and award winning blog on small business. I have been really enjoying reading business books....
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